Is your packaging part of the 'gifting' process ?
Do you consider your packaging part of your product?
Very often, packaging is treated as just that, packaging - it can be so much more!
Could your packaging enhance the ‘Gifting and Receiving’ experience’?
Could your packaging target specific market sectors or types of customers?
Customers buy gifts all year round and for various reasons, from a thank you, a special event, a treat, or a corporate gift; using the best packaging, you could open a whole new market for your product sales.
Quite often, complicated packaging that can take time to open or release the product contained within can have a negative effect.
Updating your packaging so your product can be more ‘gift-able’ does not need to be expensive or complicated. Making simple changes to the print and/or style can turn your previous packaging into a highly effective marketing tool and enhance the customer ‘gifting and receiving’ experience.
Theming your packaging for specific national occasions/festivities, a carry handle or hand holes can be incorporated to aid the carrying and gifting of a product, adding certain words like ‘thank you’ or ‘especially for you’… you can include printing on the inside of a box to make the unboxing experience more unique and memorable.
All these enhancements can increase the appeal of your product and encourage repeat consumer purchases.
Attracting certain groups or classifications of customers can be achieved through tailoring the graphics and message on your packaging; using short run digital printing, this can be taken to the extreme of personalising each individual box to the recipient.
Advice - Don’t forget to ensure your brand and message are not lost when creating your product packaging for one-off occasions. Your brand should be first, and the occasion second.
Our design team can assist you in creating a corrugated gift pack that makes your product shine; and doing so, stands out in the crowd. Contact us for a chat about your requirements sales@dairi-pak.co.uk